M² Visuals — Step-by-Step Marketing Management
40 visual modules · 5 units

See Strategy.
Apply Marketing.
Create Value.

M² Visuals turns marketing management into diagrams you can read, templates you can fill and decisions you can defend — across foundations, strategy, the mix, communication and performance.

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40
Modules
10
Strategy tools
5
Case studies
Layered marketing strategy diagrams: pyramid, matrix, funnel and progress ring

Built for understanding, then application

Every module follows the same rhythm: see the framework, walk the steps, read a real example, then do a short activity. Nothing stays theoretical.

Frameworks you can actually fill in
Ten browser-based templates — SWOT, STP, BCG, Ansoff, Blue Ocean and more — that save drafts and print cleanly.
Case analysis with a rubric
Structured fields for problem, evidence, alternatives and implementation, scored on a seven-point rubric.
Progress that ends in a certificate
Unit certificates on completion plus the full programme credential, each with a unique credential ID.

Five units. Eight modules each.

  1. 1

    Marketing Foundations

    Core marketing logic, value creation, environment scanning and buyer behaviour.

  2. 2

    Strategy & Positioning

    Segmentation, targeting, positioning and the classic strategy matrices.

  3. 3

    Marketing Mix Decisions

    Product, brand, pricing and distribution decisions with visual decision rules.

  4. 4

    Communication & Digital

    IMC, persuasion models, media planning, digital channels and analytics.

  5. 5

    Services, Value & Performance

    Services marketing, journeys, CRM, value design, planning and marketing ROI.

Sample: AIDAS Funnel (Module 26)
  • Attention
  • Interest
  • Desire
  • Action
  • Satisfaction
Sample: Ansoff Matrix (Module 13)
  • Penetration
  • Product development
  • Market development
  • Diversification
Marketing Management: A Visual Step-by-Step Strategy — book wrap showing front cover, spine and back cover
The companion textbook

Marketing Management:
A Visual Step-by-Step Strategy

The 40 modules on this platform follow the structure of the book by Prof. (Dr.) Selvarasu A. — a professor at Annamalai University with over 30 years of teaching and research. Use it as the primary text; use M² Visuals to see, apply and practise each framework.

  • 20 chapters · 40 modules
  • Bharti Publications, New Delhi
  • ISBN 978-93-47303-28-9
  • Foundations to contemporary tools — CRM, digital and analytics
  • Visual, step-by-step strategy across every module
  • Real examples: Amul, Tata and more
  • Pairs directly with the 40-module M² Visuals learning path
Buy on AmazonView listing

Paperback and e-book editions available on Amazon India.

Who it is for

MBA students
Build exam-ready clarity on all 40 modules, then rehearse with quizzes and case analysis before placements.
Marketing faculty
Project a framework, run the in-class activity, and set unit tests that score themselves.
Startup founders
Move from STP to value proposition to unit economics using your own numbers, not textbook abstractions.
Professionals & consultants
Use the same diagnostic templates for client work and produce a printable, structured recommendation.

Featured modules

A sample of what the library covers.

View all 40 modules
Module 125 min
The Marketing Concept & Value Creation
How marketing moves from selling what a firm makes to creating value customers willingly pay for.
Foundation
Open
Module 1225 min
SWOT & TOWS Analysis
Moving from a list-making SWOT to a strategy-generating TOWS.
Foundation
Open
Module 2130 min
Pricing Objectives & Methods
Cost-plus, value-based and competition-based pricing, and when each is defensible.
Intermediate
Open
Module 3530 min
Customer Journey Mapping
Stages, actions, thoughts, emotions and moments of truth across the end-to-end journey.
Intermediate
Open
Module 3930 min
Marketing Metrics, ROI & Dashboards
CAC, LTV, payback, contribution margin and dashboards executives actually use.
Advanced
Open
Module 1630 min
Competitive Strategy & Five Forces
Reading industry structure to see where profit is actually available.
Advanced
Open

Strategy Lab templates

Fill them in the browser, save a draft, and print a clean one-page output for class or a client meeting.

Case Analysis Studio

Structured analysis with rubric feedback on problem definition, evidence, alternatives and implementation.

Open the studio
Dairy / FMCG
Amul: Cooperative Scale and the Value Chain
A farmer-owned cooperative competes with global FMCG players on a thin-margin, high-volume model while defending a trusted mass brand.
Confectionery
Cadbury Dairy Milk: Rebuilding Trust and Occasions
After a quality scare, the brand rebuilt trust and then expanded consumption by reframing chocolate as a sweet-occasion substitute.
Digital payments
Google Pay: Winning a Zero-Revenue Category
UPI made payments free and interoperable, so competition shifted entirely to habit, reliability and ecosystem rather than price.

What early users will say

Placeholder quotes — real testimonials will replace these after the first cohort.

Placeholder: a student describing how the visuals made positioning finally click.

MBA student, Semester 2

Placeholder: a faculty member describing classroom use of the unit tests.

Marketing faculty

Placeholder: a founder describing the STP and unit-economics sequence.

Founder, D2C brand

Start with one module today

Use the one-click Demo Student entry to explore the dashboard, tools, cases, quizzes and certificate centre with seeded progress.

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